Handheld200181.51 million sold32-bit ARMSixth generation22 Mario gamesFour Super Mario Advance remakes
Super Mario Games on the Game Boy Advance
The Game Boy Advance put something close to a Super NES in your pocket, and Mario was there on day one. Super Mario Advance launched with the machine in Japan on 21 March 2001 and in North America and Europe that June, and three more Super Mario Advance remakes followed. Around them grew a run of firsts: the first handheld Mario Kart in Mario Kart: Super Circuit, the first Mario & Luigi RPG, the first WarioWare and the first Mario vs. Donkey Kong.
Nintendo sold 81.51 million Game Boy Advance, SP and Micro systems. Here are all 22 Mario games on the system that have their own page on Super Luigi Bros., with the hardware, the Mario-themed editions and where to play them today.
Manufacturer:Nintendo
Type:Handheld games console
Generation:Sixth generation (handheld)
Japan:21 March 2001
N. America:11 June 2001
Europe:22 June 2001
Australia:22 June 2001
Launch price:¥9,800 (Japan) · US$99.99
Units sold:81.51 million, all models (Nintendo IR, as of 30 September 2026)
Hardware:32-bit ARM7TDMI at 16.78 MHz, plus a Sharp SM83 core for Game Boy and Game Boy Color games
Screen:2.9-inch reflective TFT, 240 × 160 pixels, 32,768 colours (no light on the first model)
Media:Game Boy Advance Game Pak; also plays Game Boy and Game Boy Color cartridges (not on the Micro)
Models:Game Boy Advance (2001) · SP (2003) · backlit SP (2005) · Game Boy Micro (2005) · Game Boy Player for GameCube (2003)
Discontinued:2008 in the Americas; worldwide by the end of 2010
Advertisement
Overview
The original Game Boy Advance came in a rainbow of colours.
Mario and the Game Boy Advance arrived together. Super Mario Advance, a rebuilt Super Mario Bros. 2, was on sale on launch day in Japan, North America and Europe, and Nintendo R&D2 went on to remake Super Mario World, Yoshi’s Island and Super Mario Bros. 3 in the same style. Every one of the four carried a version of the 1983 arcade game Mario Bros. for up to four linked players, and Super Mario Advance 4 added a whole extra world of levels on e-Reader cards.
The new games mattered just as much. Intelligent Systems made Mario Kart: Super Circuit, the first Mario Kart you could carry around, with every Super Mario Kart course tucked inside. AlphaDream began the Mario & Luigi series with Superstar Saga, Nintendo R&D1 gave Wario both Wario Land 4 and the first WarioWare, and Nintendo Software Technology in Redmond turned a planned Donkey Kong revival into Mario vs. Donkey Kong. Camelot carried its golf and tennis role-playing games over from the Game Boy Color, and outside studios supplied Mario Pinball Land (Fuse Games), Yoshi Topsy-Turvy (Artoon) and Mario Party Advance (Hudson Soft).
In 2004 the Famicom turned twenty, and Nintendo celebrated with the Famicom Mini cartridges: in the West the Classic NES Series. Super Mario Bros., Donkey Kong and Dr. Mario reached every region, while Mario Bros., Wrecking Crew and Japan’s original Super Mario Bros. 2 stayed in Japan. Super Mario Bros. reached its own twentieth birthday on 13 September 2005, and Japan marked the day with the Game Boy Micro, an anniversary printing of Famicom Mini: Super Mario Bros., Dr. Mario & Puzzle League and Mario Tennis: Power Tour, the last Mario games made for the system.
Several series that still run today started here. Mario & Luigi reached its sixth new adventure with Brothership in 2024, Mario vs. Donkey Kong kept going on DS, 3DS, Wii U and Switch, and WarioWare is still turning out microgames. The cartridges also played in the original Nintendo DS, and nearly half of the Mario line-up is now part of the Game Boy Advance – Nintendo Classics library on Nintendo Switch Online.
Mario Kart: Super Circuit: forty courses on one cartridge, twenty of them straight from Super Mario Kart.
Super Mario Advance 4: World 1-3 of the remade Super Mario Bros. 3.Mario Kart: Super Circuit: racing on Peach Circuit.Mario & Luigi: Superstar Saga: the brothers in Stardust Fields.Mario vs. Donkey Kong: the first room of Level 1-1.
Quick Answers
Short answers to the questions people most often ask about Mario on the Game Boy Advance.
How many Mario games are there on the Game Boy Advance?
This page lists 22 Game Boy Advance cartridges with Mario in them that have their own Super Luigi Bros. page, from Super Mario Advance in 2001 to Mario Tennis: Power Tour in 2005. A few more, such as WarioWare: Twisted! and DK: King of Swing, are in the More Mario list. More →
What was the first Mario game on the Game Boy Advance?
Super Mario Advance, a launch title in Japan on 21 March 2001, in North America on 11 June and in Europe on 22 June. More →
What was the last Mario game on the Game Boy Advance?
Mario Tennis: Power Tour. It came out in Japan on 13 September 2005, the same day as Dr. Mario & Puzzle League, and reached North America last of all, on 5 December 2005. More →
Which is the best-selling Mario game on the Game Boy Advance?
Nobody can say for certain: Nintendo has never published lifetime figures for its Game Boy Advance games, and its investor site lists only the system totals. The individual game pages gather the best figures that exist. More →
How many Game Boy Advance systems were sold?
81.51 million across the original model, the SP and the Micro, with 377.42 million games, according to Nintendo’s investor relations figures. More →
Which Mario games on the GBA were Japan-only?
Three Famicom Mini cartridges: Mario Bros., Wrecking Crew and Super Mario Bros. 2 (The Lost Levels). Japan also kept most of the Super Mario Advance 4 e-Reader levels and all of the Mario vs. Donkey Kong cards to itself. More →
What was the e-Reader?
A card scanner that plugged into the cartridge slot and read strips of printed dots. It ran small NES games such as Donkey Kong Jr.-e and unlocked extra levels in Super Mario Advance 4. North America got it on 16 September 2002; Europe never did. More →
Could you play Game Boy Advance games on a television?
Yes, with the Game Boy Player, a 2003 add-on that sits under a Nintendo GameCube. Super Mario Advance 4 and Superstar Saga even rumble through a GameCube controller when played on it. More →
Can you still play these games today?
Ten of them are in the Game Boy Advance – Nintendo Classics library for Nintendo Switch Online + Expansion Pack, including all four Super Mario Advance games, Super Circuit and Superstar Saga. The original cartridges also work in the first two Nintendo DS models and on the Game Boy Player. More →
What was the Hot Mario Campaign?
A Club Nintendo prize draw in Japan, early in 2004: the winners received a Famicom-coloured Game Boy Advance SP and a copy of Famicom Mini: Super Mario Bros. before the shops had it. More →
All Game Boy Advance Mario Games
Click any tile to open that game’s full page. The list covers every Game Boy Advance cartridge with Mario or his circle in it that has its own page here, ordered by its first release on the system, anywhere in the world. Classic NES Series and Famicom Mini cartridges count, because they were sold as Game Boy Advance games; the NES games printed on e-Reader cards are covered in the hardware section instead.
Each tile shows the kind of Mario appearance it is, using the key below.
Main role – the classic platform-style Mario adventures, such as Super Mario Bros. and Super Mario Land, plus the RPGs and other games built around Mario himself.
Spin-off – a game that features Mario throughout but is not a mainstream adventure – karting, party, sports and puzzle games.
Remake – an updated version of an earlier Mario game.
Compilation – several Mario games collected on one cartridge or disc.
The Game Boy Advance was the biggest change to Nintendo’s handheld since 1989, and every major change to it, from the folding SP to the tiny Micro, had a Mario game or a Mario edition close by.
A Super NES for your pocket
Game Boy Advance (AGB-001), 2001.
Nintendo had already tried and shelved one successor: Project Atlantis, led by Satoru Okada, was dropped by 1997. The machine that replaced it, known inside Nintendo as the Advanced Game Boy (AGB), was officially announced on 1 September 1999, and its final look was revealed on 24 August 2000. The French designer Gwénaël Nicolas and his Tokyo studio Curiosity Inc. are credited with the big visual change: the screen sits in a wide, landscape body, with shoulder buttons on top.
Inside is a 32-bit ARM7TDMI processor running at about 16.78 MHz, while an older Sharp SM83 core handles Game Boy and Game Boy Color cartridges. The 2.9-inch screen shows 240 × 160 pixels from 32,768 colours, enough for faithful versions of Super NES games such as Super Mario World, but it was reflective and unlit, which meant hunting for a good lamp. Two AA batteries lasted up to about 15 hours.
Launch day, with Mario in the line-up
Japan went first, on 21 March 2001, at ¥9,800; Nintendo cut the price to ¥8,800 in February 2002. Four of the Japanese launch games came from Nintendo, Super Mario Advance and F-Zero among them, and 26 from other publishers. North America followed on 11 June at US$99.99 and Europe on 22 June, with Super Mario Advance on the shelves in both.
The launch was a record-breaker. About 500,000 systems sold in the United States in the first week, at the time the fastest start for any games console there, and the 81,000 sold in Britain in the first week beat the PlayStation 2’s previous best of 20,000. Rivals were thin on the ground: Bandai’s WonderSwan was a Japanese affair and Nokia’s N-Gage never caught on. Nintendo announced in late October 2008 that the Nintendo DS had overtaken it worldwide; in the United States the older machine held on until late 2009.
The SP, the Micro and the backlight
Game Boy Advance SP (AGS-001), 2003.
The Game Boy Advance SP folded shut like a clamshell and lit its screen from the front. It came out in Japan on 14 February 2003 at ¥12,500, in North America on 23 March at US$99.99 and in Europe on 28 March, and it was the first Game Boy with a built-in rechargeable battery: a lithium-ion pack good for about 10 hours with the light on. The catch was the missing headphone socket. A properly backlit model, AGS-101, reached North America on 19 September 2005.
The Game Boy Micro, code-named Oxy, was unveiled by Reggie Fils-Aimé at E3 on 17 May 2005 and went on sale in Japan on 13 September 2005, North America on 19 September and Europe on 4 November. It has a bright two-inch backlit screen and swappable faceplates, but no Game Boy or Game Boy Color support. Nintendo had sold 2.42 million Micros by 31 March 2007.
The backlit SP (AGS-101), 2005.Game Boy Micro (OXY-001), 2005.
Players, cables and adapters
The Game Boy Player add-on for the GameCube, 2003.
The Game Boy Player clipped under a GameCube and put Game Boy Advance games on the television, much as the Super Game Boy had done on the Super NES. Super Mario Advance 4 and Mario & Luigi: Superstar Saga could even rumble through a standard GameCube controller. One Mario game was best kept off it: Nintendo’s Japanese page for the tilt-sensing Yoshi Topsy-Turvy warned against playing it on the Game Boy Player.
The Game Link Cable joined up to four systems, which is how the Mario Bros. games on the Super Mario Advance cartridges and Super Circuit’s single-cartridge races worked. The later Wireless Adapter did away with the cable for a short list of games, among them Mario Golf: Advance Tour and Mario Tennis: Power Tour. A separate cable connected the handheld to a GameCube: Wario World used it to send WarioWare microgames to the GBA, and the Japanese Nintendo Puzzle Collection used it to send the Famicom Dr. Mario.
The Game Boy Advance Wireless Adapter.The GameCube–Game Boy Advance cable.
The e-Reader and its Mario cards
The e-Reader card scanner.
The e-Reader slotted into the cartridge port and read strips of printed dot code from trading cards. Japan had it from 1 December 2001 and North America and Mexico from 16 September 2002; Australia waited until 31 October 2003, and Europe never got it, Nintendo judging the market too small. North America saw no new cards after 2004.
For Mario fans it meant NES games on cards, each split across a small deck with the two-player modes cut: Donkey Kong Jr.-e or Pinball-e came packed in with the North American scanner, and Donkey Kong-e and Mario Bros.-e followed on 11 November 2002. The biggest prize was World-e for Super Mario Advance 4, a set of new levels, power-up cards and demo cards, though most of the level cards stayed in Japan. Mario Party-e (2003) was a card game with the scanner as an optional extra, and Japan alone got e-Reader levels for Mario vs. Donkey Kong.
Mario Bros.-e: the NES game on a pack of cards.Pinball-e, packed in with the North American e-Reader.
Mario editions and bundles
The Famicom Color Game Boy Advance SP (Japan, 2004).
The first Mario model was a Mario Bros. edition of the original handheld, sold through the Jusco chain in Japan from 29 November 2001. In Europe, Super Mario Advance 2 came boxed with the console, and in the United States Toys “R” Us sold a gold SP from Black Friday 2003 that came with Super Mario Advance 4 at first.
The Famicom’s twentieth birthday brought the best-known one. On 14 February 2004, alongside Famicom Mini: Super Mario Bros., Nintendo released a Famicom Color SP, styled after the old console, for ¥12,500. Some players had one early: Club Nintendo’s Hot Mario Campaign, a prize draw that closed on 15 January 2004, sent winners a Famicom-coloured SP with the game, and Nintendo noted that the prize was a different design from the shop model. In the West an SP dressed as an NES did the same job for the Classic NES Series, and on 13 September 2005 Japan launched the Game Boy Micro with a version styled on the Famicom controller. Britain had a Mario Edition SP of its own, and in China iQue sold a Mario-themed SP for Super Mario’s 20th anniversary.
The Hot Mario Campaign prize: an SP and Super Mario Bros.The Famicom version of the Game Boy Micro (Japan, 2005).
Advertisement
Game Boy Advance Sales
The Game Boy Advance by numbers
Nintendo’s investor-relations figures put the Game Boy Advance family, the original, the SP and the Micro together, at 81.51 million systems and 377.42 million games sold worldwide. It started fast, with about half a million sold in its first American week in June 2001, and kept selling until the Nintendo DS overtook its lifetime total, as Nintendo announced in late October 2008.
Ranking the Mario games is harder. Nintendo has never published lifetime figures for its Game Boy Advance titles: its “Top Selling Title Sales Units” pages cover only later systems, and the per-game numbers that circulate online either come without a source or from fan compilations. So this page does not rank them. Each game page sets out the best figures that exist, from the Japanese industry body CESA to American retail charts.
81.51mGBA, SP and Micro systems sold (Nintendo IR, 30 Sep 2026)
377.42mGame Boy Advance games sold (Nintendo IR)
500,000US sales in the first week, June 2001
22Mario games on this page
Mario Firsts on the Game Boy Advance
Mario series firsts that happened on the Game Boy Advance, each checked against the Game Boy, Game Boy Color and home consoles that came before.
1A Mario Kart for your pocketMario Kart: Super Circuit (2001) was the first Mario Kart on a handheld; there had been none on the Game Boy or Game Boy Color.
2Retro coursesSuper Circuit was also the first Mario Kart to include courses from an earlier game, all twenty from Super Mario Kart, an idea every Mario Kart since Mario Kart DS has kept.
3Mario Kart over a phone lineIn Japan only, Super Circuit could connect to a mobile phone through the Mobile Adapter GB: the first network feature Nintendo built into the series. The service ended on 14 December 2002.
4The first Mario & LuigiSuperstar Saga (2003) began the Mario & Luigi series and was AlphaDream’s first Mario game. It also introduced Fawful, later the villain of Bowser’s Inside Story.
5The first WarioWareMega Microgame$! (2003) founded the series and its town, Diamond City, with Mona, Jimmy T., 9-Volt, Dr. Crygor and Kat & Ana all making their debuts.
6The first Mario vs. Donkey KongMario vs. Donkey Kong (2004) introduced the wind-up Mini-Marios and the Mario Toy Company, the heart of every sequel.
7Luigi alone in Dinosaur LandIn Super Mario Advance 2 Luigi could be chosen for a one-player game of Super Mario World for the first time, with his own higher jump.
8Ace CoinsThe big red A coins, five to a level, made their debut in Super Mario Advance.
Mario on the Game Boy Advance in Pictures
One picture from each of a dozen more Mario games on the system.
Super Mario Advance: the first Ace Coin, in World 1-1.Wario Land 4: Flat Wario in The Curious Factory.Super Mario Advance 2: Vanilla Dome 1.Yoshi’s Island: Super Mario Advance 3: the very first level.Game & Watch Gallery 4: the Modern version of Mario Bros.WarioWare, Inc.: the Super Mario Bros. microgame.Classic NES Series: Dr. Mario: a bottle cleared.Famicom Mini: Super Mario Bros. 2: World 1-1 on the Game Boy Advance.Mario Pinball Land: Mario takes on Big Boo.Yoshi Topsy-Turvy: Yoshi skiing in mission 3-2.Mario Party Advance: Party Land.Dr. Mario & Puzzle League: the one-player Classic mode of Dr. Mario.
Videos
Two official Nintendo of America videos from the system’s second life on Nintendo Switch Online.
The February 2023 Nintendo Direct announcement of the Game Boy and Game Boy Advance libraries, with Super Mario Advance 4, Mario Kart: Super Circuit and Superstar Saga at launch (Nintendo of America on YouTube).
The May 2023 trailer that added Super Mario Advance, Super Mario Advance 2 and Super Mario Advance 3 to the library (Nintendo of America on YouTube).
Trivia & Interesting Facts
Mario Bros. comes as a bonus on five Game Boy Advance cartridges: all four Super Mario Advance games and Mario & Luigi: Superstar Saga.
Three of the system’s best-known Mario-family games had other names in Japan: Mario Kart: Super Circuit was Mario Kart Advance, Wario Land 4 was Wario Land Advance and WarioWare, Inc. was Made in Wario.
Game & Watch Gallery 4 never came out on a Japanese cartridge. Japan only got it in 2016, as Game Boy Gallery 4 on the Wii U Virtual Console.
Mario vs. Donkey Kong started out as Donkey Kong Plus, shown at E3 in 2002 with a level editor that ran on the GameCube. The final level of the finished game still carries that name.
Super Mario Advance 4’s e-Reader levels include five Super Mario Bros. stages redrawn in the style of Super Mario Bros. 3, but only Classic World 1-1 was released outside Japan.
A Chinese Mario Kart: Super Circuit was finished for iQue, with the Special Cup renamed the iQue Cup, and then cancelled.
Super Mario Advance and Wario Land 4 were among the first Nintendo handheld games released in China by iQue, and among the first translated into Simplified Chinese.
Japan’s Famicom Mini range sold a million cartridges in eight days, according to a newspaper report cited by Wikipedia.
On 13 September 2005, Super Mario Bros.’ twentieth birthday, Japan got the Game Boy Micro, an anniversary reprint of Famicom Mini: Super Mario Bros., Dr. Mario & Panel de Pon and Mario Tennis Advance all on the same day.
The anniversary Famicom Mini: Super Mario Bros. went to number one in Japan in the week ending 2 October 2005.
The Hot Mario Campaign prize cartridge has its own serial code, PRE-AGB-FSMJ-JPN-1, different from the shop version.
Mario and Koops with the Mailbox SP.Paper Mario: The Thousand-Year Door on GameCube gives Mario the Mailbox SP, an email gadget modelled on the Game Boy Advance SP.
Wario and his box of Game Boy Advance systems.One of Wario Land 4’s picture scenes shows Wario holding a box stuffed with Game Boy Advance consoles.
Mario Editions & Accessories Gallery
More Mario-themed hardware, packaging and accessories from the Game Boy Advance years.
The European Game Boy Advance bundle with Super Mario Advance 2.Box of the British Mario Edition Game Boy Advance SP.iQue’s Mario-themed SP for Super Mario’s 20th anniversary, China.The North American e-Reader in its blister pack.The Game Link Cable, for up to four players.The Japanese Game Boy Advance logo.Mario with the Visteon Dockable Entertainment System, a portable DVD player with a Game Boy Advance slot, sold at car dealers.
Timeline & Legacy
From launch day to Nintendo Switch Online: the dates that shaped Mario’s time on the Game Boy Advance.
Mario on the Game Boy Advance: key dates
Announcement1 September 1999Nintendo officially announces the Game Boy Advance; the final design follows on 24 August 2000.
Japanese launch21 March 2001The console arrives at ¥9,800 with Super Mario Advance among its launch games.
Western launch11 & 22 June 2001North America, then Europe, again with Super Mario Advance on day one.
Mario Kart Advance21 July 2001The first handheld Mario Kart, Super Circuit in the West, opens in Japan.
e-Reader16 September 2002The card scanner reaches North America with Donkey Kong Jr.-e or Pinball-e in the box.
Game Boy Advance SP14 February 2003The front-lit, rechargeable clamshell model goes on sale in Japan.
Mario & Luigi17 November 2003Superstar Saga starts a new RPG series, in North America first.
Famicom Mini14 February 2004Famicom Mini: Super Mario Bros. and the Famicom Color SP celebrate twenty years of the Famicom.
Game Boy Micro13 September 2005Launched in Japan on Super Mario Bros.’ twentieth birthday, beside the last two Mario cartridges.
Last Mario release5 December 2005Mario Tennis: Power Tour reaches North America.
DS takes overOctober 2008Nintendo announces that the Nintendo DS has outsold the Game Boy Advance worldwide.
Nintendo 3DS Ambassador Programme16 December 2011Super Circuit, Wario Land 4, Super Mario Advance 3, WarioWare and Mario vs. Donkey Kong among ten free GBA games for early 3DS buyers.
Wii U Virtual ConsoleApril 2014Super Mario Advance 2, WarioWare and Superstar Saga lead a long run of GBA reissues.
Game Boy Advance – Nintendo Classics8 February 2023Super Mario Advance 4, Super Circuit, Superstar Saga and WarioWare open the Switch Online library.
More Mario on Switch Online2023–2026Super Mario Advance 1 to 3 (May 2023), Wario Land 4 (February 2025), Mario vs. Donkey Kong (March 2026) and Dr. Mario & Puzzle League (July 2026) join them.
Playing them today
The easiest way in is Game Boy Advance – Nintendo Classics, part of Nintendo Switch Online + Expansion Pack, which also runs on Nintendo Switch 2. As of November 2026 it holds ten of the games on this page: the four Super Mario Advance titles (Super Mario Advance 4 with its e-Reader levels built in), Mario Kart: Super Circuit, Superstar Saga, WarioWare, Inc., Wario Land 4, Mario vs. Donkey Kong and Dr. Mario & Puzzle League. Super Circuit and the Mario Bros. mode of all four Super Mario Advance games keep their link-up multiplayer, now online.
Many others came out on the Wii U Virtual Console from 2014, including Mario Golf: Advance Tour, Mario Tennis: Power Tour, Mario Pinball Land, Mario Party Advance and Game & Watch Gallery 4, but the Wii U eShop stopped selling games on 27 March 2023. Original cartridges still work in a Game Boy Advance, SP or Micro, in the second cartridge slot of the original Nintendo DS, and on a GameCube with the Game Boy Player. Yoshi Topsy-Turvy, with its motion sensor, is not in the Switch Online library.
Legacy
The Game Boy Advance proved that classic Mario could sell all over again, and it set up three series that are still running. Mario & Luigi carried on with Partners in Time on the DS, and Superstar Saga itself was remade for the 3DS in 2017 as Superstar Saga + Bowser’s Minions. Mario vs. Donkey Kong moved its Mini-Marios to the DS with March of the Minis and was itself remade for Nintendo Switch in 2024. WarioWare is still going on Switch with Get It Together! and Move It!.
Super Circuit’s idea of bringing back old courses became a Mario Kart tradition, and Super Mario Advance 4’s card-based levels look, in hindsight, like an early form of the extra content later Mario games sold as downloads. For more handheld Mario, go back to the Game Boy Color or on to the Nintendo DS.
More Mario on the Game Boy Advance
Other notable Mario-related releases on the Game Boy Advance that don’t have their own page here yet:
Jun 2003Donkey Kong CountrySpin-offRare’s GBA conversion of the Super NES hit
Oct 2004WarioWare: Twisted!Spin-offGyro-sensor microgames; never released in Europe
Feb 2005DK: King of SwingSpin-offDonkey Kong climbing puzzler played with the shoulder buttons
Sources
Every fact on this page was checked against the 16 sources listed here.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
